Main Reference:

1. Case, Karl E. and Fair, Ray C. 2004. Principles of Economics. 7th ed. New Jersey: Pearson Prentice Hall. (main textbook)

2. Har,W.M., Looi, K.Y. & Ho.L.P 2006. Economics. Kuala Lumpur: Pearson Prentice Hall. (main textbook)

3. O’Sullivan, Arthur & Sheffrin, Steven M. 2006. Economics: Principles & Tools. 4th ed. New Jersey: Pearson Prentice Hall.

4. Parkin, Michael. 2005. Economics. 7th ed. Boston: Addison-Wesley.

5. Nicholson, Walter. 1997. Intermediate microeconomics and its application. Orlando: The Dryden Press.

6. Pindyck, Robert S. & Rubinfeld, Daniel L. 2005. Microeconomics. 6th ed. New Jersey: Pearson Prentice Hall.

Others reference:

Business Week. 2003. Brands in the age of anti-Americanism. 4 – 11 Ogos: 47 – 54.

Gillette, Michael A. 2002. The market approach. Source: Access date: 13 April 2005.

Hashim Ali. 1990. Comprehensive economics guide. Singapore: Oxford University Press.

Marconi, Joe. 2000. The brand marketing book. Illinois: NTC Business Book.

Varian, Hal R. 1996. Intermediate microeconomics: A modern approach. New York: W. W. Norton & Company.

Wetzstein, Michael E. 2005. Microeconomic theory: Concepts & connections. Ohio: South-Western.

Yuen, K.F. 2000. The globalisation of liberalism and realism: Responses from South East Asia. Malaysian Journal of Economics Study, vol 37, no 1 & 2: 117.

References for UBEA 1013 course
Used for academic purpose only